Why Integrate Salesforce with Google Analytics? Google Analytics has very rich reporting capabilities for conversion tracking. In this post, we hope to provide code that integrates Salesforce and Google Analytics, which not only replaces the Adwords integration, but will work with any of your marketing channels and campaigns.
Even that has since been retired as of ( read more about it here). Wouldn’t it be powerful to be able to combine them into one comprehensive full 360 view of your leads? To be able to find out where they went, how they converted, then optimize for that conversion to get more leads? The only code for Salesforce integration that existed used to be for Google AdWords. Until now, these views are looked at separately. Google Analytics has an overall view about your visitors (qualified and unqualified leads), while Salesforce has detail about each individual lead. All are robust and tell you different details about the behavior of your leads/prospects. You have several tools and channels: Paid Campaigns (Google Adwords), Google Analytics and Salesforce. Note: Please see the updated Ultimate Guide to Universal Analytics Integration with Salesforce.
